ClyndeclyndeBrand book v2
Independent identity

Mail that
keeps moving.

Clynde gives any business professional email on its own domain, delivered to the inbox it already uses. Email today — domains and certificates next.

01 / Identity

The signal mark

Clyndeclynde

Primary lockup

Clyndeclynde

Inverted on ink

Clynde

Symbol · app icon

What it means

  • An open C that ends in an arrow: mail arrives, mail moves on.
  • The ink diamond is the destination — the inbox already in use.
  • Wordmark set lowercase in Space Grotesk: a platform, not a product.

Rules

  • Clear space equal to the height of the diamond.
  • Symbol alone below 32px; never the wordmark alone.
  • No rotation, gradients, outlines, shadows or recoloring.

02 / Color

Ink, signal, paper

#0D1117

Ink

Text, headings, dark surfaces

--foreground / --primary

#0FBFA6

Signal

The one live action on a screen

--accent

#F5F6F7

Paper

Cool base, never pure white

--background

#E7E9EB

Fog

Borders, secondary text, panels

--muted

Ink carries everything structural. Signal teal appears once per screen, on the action that matters — never as decoration. Paper is a cool grey-white, so screens read like a product, not a document.

03 / Type

Space Grotesk · DM Sans

Space Grotesk — display

Set it once. It just forwards.

DM Sans — body

Regular 400 for body copy, generous line height, never more than 70 characters per line. Technical values — records, hostnames, quotas — are set in JetBrains Mono so they can be copied with confidence.

Display

Space Grotesk 500 · tight

Body / UI

DM Sans 400–500 · relaxed

Technical

JetBrains Mono 400

04 / Voice

How Clynde speaks

Plain, never technical

“Your domain is ready” — not “MX records propagated”. The detail lives behind a link.

Quietly certain

Short sentences, no hype, no exclamation marks. The calm of a service that simply works.

Bilingual by default

English is the default, Spanish is one click away. Both read equally natural.

05 / Applications

In the wild

Clyndeclynde

you@yourbusiness.com

clynde.com · app.clynde.com · mx1.clynde.com

Clynde

App icon & avatar

Symbol centered on Paper, rounded-xl container

One shape language across cards, panels and buttons: rounded-xl, hairline borders, flat surfaces, a soft lift on hover.